Wednesday, February 3, 2010

On-Page SEO and Off-Page SEO

On-Page SEO Checklist
===================
Always start with keyword selection, research and testing
Title tags
Meta tags
ALT tags
H1 tags
URL Structure
Internal Linking
Content
Keyword density
Site maps
Usability
Track target keywords

Expect results in 1, 2 months


Off-Page SEO Checklist
==================

Always start with keyword research, testing, and selection
Keywords in links
Links from high ranking publisher sites
One-way inbound links (not link exchange)
Different keywords in your link-ads from the same site
Gradual link building technology (no growth spikes)
Relevant keywords near your inbound link
Deep linking (from multiple pages to multiple pages)
Target a large list of keywords (5-500+)
Link from sites with a variety of LinkRanks
Track active link-ad keywords
Discontinue campaigns if ranking does not improve

Expect results in 30 days (MSN) 1-9 months (Google, Yahoo)

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