Friday, December 18, 2009

Online Marketing Strategies

Following are the Phases SEO Strategies

Phase 1  Online Research
In this phase we will research our Furniture Market. We will find who our main competitors are for the selected keyword, what are they doing online? SEO, PPC, do Affiliate Marketing, What are their weaknesses? Do they build links regularly or not?


Phase II  Data Analysis:
After thorough online market research, we will systematize the whole data. Will analyze what are their main strengths and weaknesses.

Phase III  Strategy Development
Now we already know our target market and our competitors, now we are able to start with our internet marketing strategy (or strategies). Now we should sit down and define strategies to out beat them, Which, I guess won’t be difficult once we have the complete reports from above analysis.

Now we need to do bit planning. What marketing methods we’ll use which one we can afford? Find out what’s going to bring positive ROI in the shortest time possible.

Free Online marketing Strategies include:

SEO On page v/s off page

Before doing on page & off page will do competition analysis based on this will go ahead with our SEO Strategies.

On Page includes: Page Title, Meta Keywords, Meta Description, SEO Oriented content, Image optimization, Header Tag, Footer Links, Creation & Submission in webmaster tool, Internal Linking, Keyword Density check up.

Off Page Opt includes Link Building(One way), Dir Submission, Article Submission, Blog Creation, Forum Posting, Blog Commenting, Press Releases, RSS Feed.

Social Media Optimization Includes Promotion in Social Networking Sites and Social Bookmaking sites


Off Page

1. Directory Submission
2. Article submission
3. Social bookmaking
4. Forum posting
5. Blog Creations
6. Blog Posting
7. Press Release submission
8. RSS Feed Directory submission
9. Local Classifieds Add
10. Global Classifieds Add
11. Free Yellowpages
12. Image Optimization
13. Video Optimization
14. Social Networking sites Add.
15. Free Advertisement

E-mail Marketing Sending Promotional mails to subscribed customers (Newsletter).



Phase IV Monitoring Performance

Once we have implemented all our strategies after few weeks, we’ll start monitoring our performance through Google Analytics and keyword positions.

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